thisisFINLAND

Regenerative tourism in Finland gives travel a deeper meaning

Shovelling snow to save endangered seal pups might not be everyone’s idea of a holiday. But for some travellers in Finland, it’s exactly the kind of meaningful experience they’re looking for.

Life & society Winter

Finnish winter fun: Zooming across a frozen lake on an ice route

Across Finland, ploughed and marked routes on frozen bodies of water turn winter landscapes into public playgrounds. On Lake Tuusula, the atmosphere resembles a festival.

Life & society Sustainability

Finnish youth turn climate ideas into action in Turku

From solar-powered boats to climate art, young people in Turku are shaping the city’s climate action from the ground up.

Life & society Travel

Where Finnish snow-how meets “Wow!”

Try ice sculpting, join an icebreaker cruise or bathe in a snow sauna. These destinations combine snow-how with hospitality.

Life & society Winter

Warm, windproof and Finnish: How Finns dress for the ski tracks

People in Finland love cross-country skiing. But how should you dress for exercising in freezing conditions? We let the skiers share their best advice.

Life & society Travel

Polar-night hike: A winter walk in the northern Finnish woods

In the deepest darkness of winter, Finland reveals a softer kind of light. A snowshoe trek in Oulanka National Park shows why the polar night is something to embrace.

Arts & culture Visual arts

Momentous Sámi exhibition arrives at Helsinki’s Kiasma Museum

We Who Remain is the first comprehensive exhibition of Sámi art ever shown at the Kiasma Museum of Contemporary Art in Helsinki. The Sámi are the only recognised Indigenous People in the EU area.

Business & innovation Arctic

Chill skills: Finnish icebreakers and snow-how are more relevant than ever

Finnish ice and snow expertise was born out of necessity and transformed into cutting-edge innovations with global appeal. As winters get warmer with climate change, this snow-how is in more demand than ever.

Business & innovation Startups

Finnish company creates an innovative sand battery

Polar Night Energy has developed a thermal energy storage system which supplements renewable energy sources and reduces our dependence on fossil fuels.

Arts & culture Music

Hear Tytti Metsä play an ancient Finnish instrument with a timeless voice: the jouhikko

Few Finns play the bowed lyre, or jouhikko, an instrument whose roots stretch back thousands of years. For Tytti Metsä, its breath-like, singing tone has become the centre of her musical expression.

Arts & culture Visual arts

Sámi artist Lada Suomenrinne reclaims the remote in the far north of Finland

Lada Suomenrinne creates photography on Sámi land, drawing on experience that spans the Arctic and beyond. An interview with the artist accompanies a recent outdoor exhibition.

Arts & culture Culture

The northern Finnish city of Oulu puts big ideas into action

This year’s must-visit destination? Look north to Oulu, the Finnish city that is European Capital of Culture in 2026.

Life & society Society

Helsinki underground: Where the city plays, swims and shelters

Beneath Helsinki’s streets lies a second city that is carefully planned and actively used. From playgrounds to rehearsal rooms, the Finnish capital has turned preparedness into part of everyday urban life.

Arts & culture Film

Finnish actor Alma Pöysti believes in curiosity, compassion and communication

For the award-winning actor Alma Pöysti, culture is a force to be reckoned with. It helps people understand each other in a polarised world in at least four ways, she says.

Business & innovation Design

Finland’s Nokia Design Archive reveals the human stories behind your favourite phones

Prototypes and personal stories reveal how Nokia’s designers shaped the mobile age. We visit the Nokia Design Archive to learn more.

Business & innovation Technology

Producing just enough: Finnish startup uses AI to rethink retail

When the former chief of startup megaevent Slush takes on retail’s overproduction problem, the result is Clair, a Finnish startup using AI to help brands anticipate what customers truly want and produce only as much as needed.

Christmas Christmas traditions

Yes, Santa Claus is from Finland: Ten top facts about Father Christmas

What do you know about Santa Claus? Here are ten fun facts that might surprise you!